We are second generation friends who both come from immigrant families. Getting into fitness was something that strengthened our bond and we continued to make progress throughout our fitness journey. One thing we noticed was that there was no set brand that represented somebodies hard work and perseverance. We wanted to be the brand that when someone saw you were wearing it, they knew you were destined for greatness. Hence why we started this brand. We bring meaning to everything we put out, and those who stand by us are those who strive to go forward and beyond.